Due of the family's dire financial straits and her need to make more money than a barbershop job could provide, Greta decided to find a better job and soon filled out a an application for the PUB (Paul U. Bergström's department store) in Summer of 1920.
The Pub is is located at Hötorget in Nordermalm/Stockholm (Sweden). It is a huge brown-and-white-stone building with ‘1916' carved on its peak and a clock above the entrance to tell customers and employers when they are late for work. Paul U. Bergström's store was Stockholm's finest and most fashionable, and still is.
Nowadays, PUB customers shop to the soothing strains of Mozart, and hats await buyers in the same place and on the same type of elegant antler racks on which they rested in 1920.