Javascript DHTML Drop Down Menu Powered by dhtml-menu-builder.com

 

The PUB Advertisings



Introduction

In sommer of 1920, Greta filled out an application for the PUB. The Pub was Paul U. Bergström's department store, located in Norrmalm/Stockholm. Bergström also arranged mail-order catalog sales. One day in Autumn of 1920, Greta was suggested to model for hats. Those pictures were for the upcoming spring 1921 catalog. The Spring catalog of 1921, showed Greta with several hats and poses.

Magda Hellberg (the head of PUB's woman's clothing department) thought that Greta was perfect for that. She said that Greta always looks clean, well-groomed with a good face. Greta accepted the new opportunity and said “Oh, how happy I am!”. Hellberg believed that this was the longest sentence she ever heard her say at one time.

The 'hat' model photos were a success and Greta got another catalog offer.  She also had the opportunity to earn extra money as a fashion model at the PUB's fashion shows and Greta walked on the 'Catwalk'.

 

Greta the 'hat-model'


CLARY

ETHEL

JANE

HELNY

SOLVEIG

KENT

VANJA

MAGRET

VERA

OLGA
         

CLARY

ETHEL

JANE

HELNY

SOLVEIG
 

The PUB's spring catalogue

  

 

Greta the 'fashion-model' – studio location

   

 

Greta the 'fashion-model' – outdoors location

   

 

Greta on the 'catwalk'

 

Those pictures were taken from the advertising film Herrskapet Stockholm ute på inkop  (Sweden 1920). An actual picture of Greta walking on the 'catwalk' does not excist.

 
 
  
The Dramaten Advertising
The New York Coat
Advertising
  
  
Advertising Pics - Introduction  

 

... nach oben

© Copyright 2005 www.GarboForever.com Germany TJ & John The Webmasters