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GRETA GARBO EMBR CARDS
- by GarboWerner -


INTRODUCTION

I found out the most fascinating story of a publishing company with the help of my friend Paul Ernetz!

Whenever I watch my nice EMBR cards from Riga in Latvia, I was asking myself what the abbreviation EMBR could mean? No one was able to answer that question, nothing could be found on the internet.

Clever people meant it is Extended Master Boot Record or ElectroMagnetic BReak (laugh!) but that has nothing to do with a publishing company of that time. When I talked to Paul again, he could answer that question finally and told me some very fantastic facts.

EMBR means EMilie Benjamin Riga

Emilie was the wife of a very rich and powerful newspaper tycoon in Riga. Financially independant, she could do what she wanted. Because she loved movies, she founded a publishing company. Besides she was a big Garbo fan. That's why she published more than 50 wonderful postcards honoring the divine.

Mrs. Benjamin was also well known for big parties she gave in her villa. One night there was a big circle of city notabilities. Among them a fortune teller. He did his job and predicted personal prophecies to the guests who had to pay for it. When he asked Mrs. Benjamin herself if she also wants to get to know something about her own future, she agreed but refused to pay for it.

When the man finally spoke he was quite excited and embarrassed. He stuttered and didn't want to tell her anything first. But Mrs. Benjamin insisted. And then she got to know that she will die under very tragical circumstances on a bench...

Emilie exerted influence on the political situation. She sympathized with the Red Army and had her special connections. But unfortunately that didn't help her. Lateron she was carried off to Siberia.

And she died tragically there in a cold Siberian night on a bench...

And - isn't that a story? Knowing that I see my EMBR cards from just another angle.

Although Latvia is a very small country, it had its tradition regarding postcards and film passion. EMBR was not the only Latvian publishing company which produced postcards, there had been to other companies as well.

After my research there are 52 different EMBR cards, all in the light version  (just a single one without number portraying Greta and Nils Asther came out in sepia brown). All cards are in longish version. The individual card numbers can be seen on the front side next to the EMBR logo.

Card no. 3792 came out in colorized form, a wonderful Ninotchka motive, one of the nicest colorized cards ever made.

A few cards are still missing. So if you can help to complete our list by scanning some of the the outstanding ones, please be so kind as to do so. If you should have more informations about that company, write an email, would be great. Thank you.

Mrs. Emilie Benjamin has been forgotten. But her remarkable Greta Garbo postcards are still available throughout the world...

 
 

945

946

947

948

949

956

958

960

962

964

965

966

967

968

1070 *

1090

1104

1106

1107

1108

1109

1110

1111

1480

1844

2172

2173

2174

2175

2176

2177

2178

2179

2180

2181

2182

2183

2184

2185

2618

2619

3099

3140

3160

3688

3766

3790

3791

3792

3792 **

3794

3802

3803

3804

3805

3806

3807

3809

3811

without Nr.
** drawing
** colorized


COMPLETE GG EMBR LIST

945
 
946
 
947
 
948
 
949
 
956
 
958
 
 
960
 
 
962
 
 
964
 
 
965
 
 
966
 
with Charles Boyer
 
967
 
with Charles Boyer
 
968
 
with Charles Boyer
 
1070
 
drawing
 
1090
     
1104
     
1106
 
 
1107
 
1108
 
1109
 
1110
 
 
1111
 
1480
 
1844
 
with Frederic March
2172
 
2173
 
2174
 
2175
 
2176
 
2177
 
2178
 
2179
     
2180
 
2181
 
2182
 
2183
 
2184
 
2185
 
with Robert Taylor
2618
 
2619
 
 
3099
 
3140
 
3160
 
3688
 
3766
 
3790
     
3791
 
3792
 
3792
 
colorized
3794
 
3802
     
3803
     
3804
 
3805
 
3806
 
 
3807
 
 
3809
 
3811
 
without Nr.
 
with Nils Asther
= Ross 4258/1

      60 cards

 

 
 
Postcards
  Introduction   
  Garbo Postcards  
  Introduction   
Ross Verlag
 
      Introduction   
      The Regular Postcards   
      The Scene Postcards   
      The Luxury Cards   
      The K-Cards   
      The Mini Collecting Cards   
      The Colorized Cards   
      The Ross Related Cards   
      Complete GG Ross List   
      Epilogue   
Iris   
Ballerini & Fratini   
Bonnist & Zonen   
Picturegoer   
Cinemagazine   
EMBR   
Europe   
G.B. Falci   
Jospe   
Other Publishing Companies   
New Publishing Companies   
Swiftsure Postcards 2000   

 

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